As the Managing Director of Google Marketing Platforms, it’s clear that today’s audiences engage with brands and make purchases through various formats, including vertical video. Given the numerous touchpoints in customer journeys, advertisers require an intelligent platform that integrates media buying and advertising to achieve optimal returns on investment.
We are pleased to introduce Vertical Video Unification through Google Display & Video 360. This innovation allows for the programmatic purchase and measurement of vertical videos across different channels within a single platform. This solution streamlines the process by consolidating vertical video purchases from various publishers into one cohesive workflow.
With Gemini enhancing the buying process, execution, and comprehensive measurement across the funnel, Display & Video 360 ensures effective campaign performance without inundating users with the same advertisements repeatedly—advantages that separate buying strategies cannot offer.
Initial trials demonstrated impressive results when Unilever’s Hellmann’s collaborated with WPP Media, achieving a 24% increase in unique reach while simultaneously reducing the cost per unique user by 25%.