Today, Google announced a new collaboration between its Display & Video 360 platform and Walmart Connect. This partnership aims to help advertisers target high-intent shoppers by using YouTube campaigns and measuring their impact with closed-loop measurement techniques.
Brands now have the opportunity to harness audience insights from Walmart, the leading omnichannel retailer in the U.S. With a customer base of 150 million people visiting weekly, brands can reach these consumers through YouTube advertising efforts. Additionally, this allows advertisers to assess how their advertisements influence product sales at Walmart.
Through this collaboration, advertisers can access Walmart Connect’s audiences and measurement tools directly within Google Display & Video 360. They will also benefit from the Gemini advantage, which facilitates a more integrated approach to planning, activating, and measuring campaigns throughout the shopper’s journey.
This new integration is being introduced in Display & Video 360, beginning with YouTube campaigns. More advertising inventory is expected to become available in the future.
Advertisers interested in participating in this new era of commerce are encouraged to connect with their Google account teams.