The POCO magic is set to play out with the launch of POCO F4 5G

In just a matter of a few years, POCO has become one of the most wanted smartphone brands that has not diluted its original philosophy of offering something compelling at a price that’s equally compelling. There is enough buzz around POCO F4 5G which has a June 23 launch date. Himanshu Tandon, head of POCO India, who recently succeeded Anuj Sharma recently revealed some details. Anuj is returning to Xiaomi India as chief marketing officer as part of a restructuring while Himanshu has been a part of POCO’s founding team.


“Since the beginning of 2020, we have looked at each segment and introduced specifications and features that help users take their performance game a notch higher, without having to burn a hole in their pocket. Even if you look at the devices launched in 2022, they all cater to our consumers’ preferences of a 5G smartphone, AMOLED display, smooth multitasking and all this with an aggressive pricing in their respective segments. As we continue to grow and expand in the market, we will focus on building these aspects and bring features that are promising and innovative, without cutting any corners.” he said.


“The launch of POCO F4 5G will continue the F-legacy of performance centric devices. When we launched the POCO F1, we were focused on redefining the smartphone experience by offering the ultimate performance with no frills. Since its launch, POCO has enjoyed immense love from tech enthusiasts, fans, media and all our partners, thereby featuring as the most sought-after device in the segment. We followed up on the POCO F1 success, with the incredible POCO F3 GT. Launched during the pandemic, POCO F3 GT was a direct response to shifting and evolving consumer needs and it received phenomenal response from the consumers. But we are constantly evolving and that pushed us to launch POCO F4 5G in the market. With this device, we have focused on innovation that truly matters and are delivering a device that is perfect for every enthusiast by bringing upgrades in departments such as performance, multimedia experience and photography.” he further said.


On being asked what creates so much buzz about POCO, he said

“We believe that it is not every day when you can come with devices that are as power packed and thus, after months of testing and tuning it according to the Indian market, POCO F4 5G is set to make its global debut. The POCO F4 changes the de facto expectations in this segment on the backs of a strong product proposition.”