New enhancements for Video Reach and Video View campaigns are set to demonstrate the effectiveness of YouTube brand campaigns in achieving the results that advertisers find important.
For additional information on enhancing the impact of YouTube brand campaigns, consider attending our Accelerate With Google webinar.
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Data sourced from internal records for the period of March to April 2026, globally.
The data, spanning from 2023 to 2025, is shared by Google and Nielsen IQ, reflecting a median analysis from over 500 U.S. advertisers in sectors such as Consumer Packaged Goods, Technology, Education, Government, Media and Entertainment, Automotive, and Healthcare.