Analyzing the Intersection of Art and Technology: Karim Noureldin’s Collaboration with Samsung Art Store

“Space and art, as well as artworks and their built surroundings, are inexorably related to each other.” – Karim Noureldin, contemporary artist

Exploring the synergy between visual art and auditory experience, Swiss artist Karim Noureldin delves into the concept of “visual sound” within his abstract works. These compositions mirror the rhythmic quality of music, inviting viewers to discover new details over time. This concept is notably embodied in his creation “Brea” (2025), which exemplifies his exploration of line, color, surface, and spatial dynamics.

Introduction to “Brea” at Art Basel

“Brea” (2025) is set for digital presentation as part of the Art Basel in Basel 2026 Collection, exclusively available through the Samsung Art Store. This collection, comprising 24 works from Swiss and Switzerland-based artists represented by eight galleries at the fair, highlights the dynamic interplay of color and pattern central to Noureldin’s artistic pursuits.

The Creative Process Behind “Brea”

In an interview with Samsung Newsroom, Noureldin elaborates on the conceptualization of “Brea.” The piece originated from a drawing process that constructs an imagined space through pencil sketches, a medium he regards as fundamental to developing ideas. Drawing, for Noureldin, facilitates simultaneous thought, planning, and visualization.

The dynamic interaction between line, surface, and structure in “Brea” fosters a perception of spatiality, inviting viewers to engage with the work as an immersive environment. This synthesis of artistic elements is a hallmark of Noureldin’s practice.

Maintaining Artistic Consistency

Noureldin’s artistic approach remains consistent, rooted in a steadfast dedication to his craft. His academic experiences as a professor and mentor have informed his creative philosophy, yet his fundamental motivations for art-making endure unchanged.

Across various media, Noureldin applies a cohesive abstract language. Each medium serves as a distinct instrument, altering the auditory analogy but maintaining a unified compositional origin.

The Role of Abstraction

Abstraction in Noureldin’s work facilitates a timeless and universal appeal, remaining accessible to varied interpretations and perceptions. Art’s interaction with its environment further informs its expressive capacity, whether tailored for a specific site or displayed in diverse settings.

Art in the Domestic Sphere

Noureldin reflects on the significance of art within home environments, facilitated by Samsung Art TVs. This integration transforms art into an element of daily life, enriching personal spaces beyond institutional confines.

Art’s presence in domestic settings encourages repeated engagement, revealing nuances contingent on changing ambient conditions. Noureldin hopes viewers encountering “Brea” through Samsung Art Store will initially perceive it as a “visual sound,” experiencing its rhythm and movement akin to music.

Conclusion

The Samsung Art Store, an art subscription service for Samsung TVs, including The Frame, Micro RGB, and Neo QLED, offers over 5,000 artworks in 4K resolution from more than 800 partners worldwide. As Art Basel’s official display partner, Samsung provides a digital platform for experiencing contemporary art beyond traditional venues.

To explore “Brea” and the broader Art Basel in Basel 2026 Collection, access the Samsung Art Store on compatible Samsung TVs today.