Exploring Three Core Values Ahead of the Brand’s Global Debut
WUHU, China, Oct. 14, 2026 (GLOBE NEWSWIRE) — What does luxury mobility look like in an era defined by intelligence? Under the theme “INTELLIGENCE, ENLIGHTENED,” Chery Group’s LUXEED will hold its Global Brand Launch at Shenshan Zhigu in Wuhu, China, on October 21. The event will unveil the brand’s philosophy, value proposition and global development roadmap—presenting LUXEED’s vision for the future of luxury intelligent mobility.
Evolving Expectations: From Status Symbols to Human-Centered Experiences
Expectations for luxury mobility are changing worldwide. Expectations for luxury mobility are changing worldwide. A new generation of discerning consumers—what LUXEED calls “Pioneers with Power”— are looking beyond conventional status symbols, placing greater emphasis on tangible benefits and meaningful experiences. They expect advanced technology to address everyday needs through thoughtful, human-centered innovation. Their priorities extend beyond outward displays of status to encompass personal expression, refined comfort and genuine driving pleasure. On October 21, LUXEED will present its vision for meeting these evolving expectations.
Global Heritage and Capabilities: A Strong Foundation for International Growth
From the outset, LUXEED has taken a global approach, combining consistent global standards with solutions tailored to local markets.
Chery Group operates in more than 130 countries and regions and has ranked first among Chinese automotive brands in passenger-vehicle exports for 23 consecutive years. Its cumulative global sales exceed 20 million vehicles, including more than 7 million delivered overseas. Supported by its global “1+7+N” R&D network, established manufacturing capabilities and localized operational expertise, Chery has built a strong foundation for expansion across major international markets.
Brand Values: Extreme Driving Pleasure, Beyond-Class Enjoyment, Ultimate Intelligence
At the launch, LUXEED will elaborate on its core brand values and introduce its value proposition, “I DRIVE, YOU ENJOY,” outlining its approach to luxury mobility in the intelligent age.
Extreme Driving Pleasure is rooted in intuitive interaction between driver and vehicle. Beyond straight-line acceleration, it emphasizes immediate responsiveness and a natural, connected driving experience.
Beyond-Class Enjoyment moves beyond ostentatious design and unnecessary embellishment. Built on a foundation of safety, it combines comfort across multiple senses to create a secure, welcoming space on the move.
Ultimate Intelligence puts people first, with technology designed to make the vehicle an intuitive companion that understands and responds to its occupants’ needs.
Inside the Launch: Three Acts, One Brand Vision
The event will unfold in three acts. It will begin with insights into the changing automotive landscape and an introduction to LUXEED’s brand philosophy. The global debut of two flagship models will follow, with the design and product teams explaining the thinking behind the vehicles’ design language and how it translates into real-world experiences. The event will conclude with the presentation of LUXEED’s global development roadmap, bringing the brand’s vision into focus.
2026 marks the beginning of LUXEED’s global expansion, which will progress in phases across overseas markets. At its October 21 launch, the brand will present its vision for a new chapter in luxury intelligent mobility, underpinned by human-centered technology and strong product capabilities.
October 21, 2026. Wuhu, China.
Redefining Luxury Through Intelligence.
Media Contact
LUXEED International
Ms. Wu Yi
Email: wuyi@luxeedinternational.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/334ca057-eba0-4918-9107-c8832df25b5e